Highlights include:
- 168,000 bloggers, commercial publishers and podcasters use FeedBurner
- These users publish more than a quarter million feeds, recieving over 60 million feed requests per day
- The aggregate subscriber base is more than 11 million
- Podcast feeds (those that contain a media enclosure) represent just under 20% of all FeedBurner feeds and this percentage is consistent with the more than 1,000 new feeds created every day at feedburner.com.
- FeedBurner recently surpassed a major milestone of 44,000 podcast feeds under management which, according to the CIA World Factbook, exceeds the total number of radio stations worldwide.
- Podcast circulation is consistently growing nearly 20% per month.
- There are more than 1.6 million aggregate subscribers to FeedBurner-managed podcasts, and this number has more than doubled in the past six months.
- While iTunes is the clear favorite for podcast subscribers, a healthy 43% of the market listens (or watches) their favorite podcasts using other applications.
- Another promising indicator of the success of podcasting is its comparison to another media technology shift that received a lot of hype in its early days: The DVD. Back in 2000, the DVD format, just 3 years old at the time, was declared the most successful product launch in consumer electronics history, outselling the VCR five to one. Using these statistics as a benchmark, in less than two years, the number of podcasts available online is tenfold that of DVD titles in nearly half the time. In fact, at the 18-month mark for DVDs, there were fewer than 3,000 DVD titles available, and an install base of under 1.5m.
- FeedBurner Ad Network will be expanded to support podcasts and other rich media feeds later this year.
- The company predicts that "before the end of the year, FeedBurner will likely manage well over 100,000 podcasts representing upwards of 5 million subscribers."
Related resources:
"Making RSS usable, interactive and mainstream: an interview with Rick Klau of FeedBurner"
"How and Why to Use Feedburner"
