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Incentivizing knowledge sharing

Randy Morin over at The RSS Blog has a post today about his 10 favorite blogging tools.  The most interesting thought there to me is that he rewards whoevever tags the best link for:randymorin in del.icio.us each month with a free book of their choice (up to $20) from Amazon.com!  I think that's pretty interesting. 

Link love is often the incentive for knowledge sharing online, but this makes me wonder if anyone else does things similar.  The engadget mobile giveaways are apparently wildly successful.  The nonprofit organization I work for, Net Squared, recently gave away an iPod nano to one respondent in their survey of nonprofit organizations about Web 2.0 adoption.

What other methods of providing incentive for people to share have people come across?  I think I'm going to do something like Morin is doing myself.  Such a good idea, but are there better ones out there?
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